52K views · 1.7M reactions | Ipinatawag namin kayong lahat upang matunghayan ang pagbabalik ng himala! | RC Cola Philippines | Facebook
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52K views · 1.7M reactions | Ipinatawag namin kayong lahat up…
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RC bottling changing name, focus, and workforce
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Good Ads Matter on Instagram: "The closest thing to a Lynchian out-of-body experience is this RC Cola ad #GoodAdsMatter If this is your first impression of Filipino advertising, let us make it just a little more bizarre—the ad is titled ‘Nyahahakbkxjbcjhishdishlsab@!!!!’—yes. Or you can simply call it ‘Basta’. That will loosely translate to ‘Whatever’. There is, however, method to this madness. Let’s break it down. RC Cola is a household name in the Philippines. Not so much for its flavour as fo
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Good Ads Matter on Instagram: "The closest thing to a Lynchian out-of …
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Chad Scott on Instagram: "One of the most unconventional commercials ever made didn’t flop. It became a viral ad case study. RC Cola Philippines was stuck between giants. So instead of copying global ads, they leaned into local market insight marketing. With GIGIL Manila, they created a campaign that felt strange, but familiar. That’s why it worked. Here’s the real creative advertising lesson: Creativity without culture is noise. Creativity grounded in people becomes brand recall advertising. Sm
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