In this episode of Unscripted with Garima, we uncover the untold story behind one of Oman’s most influential retail empires — the 120-year-old Naranjee Hirjee Group. From the evolution of retail in Oman to how Easylife and Restofair built their dominant presence, Amit Sampat, breaks down consumer behaviour, store strategy, and what really drives retail success today. If you’ve ever wanted to understand how retail works behind the scenes — from product selection to pricing, mall challenges, and c