Scale Your Story Branding & Marketing on Instagram: "Amazon’s 2022 Super Bowl LVI ad, “Mind Reader,” which cost $26 million for a 90-second spot featuring Scarlett Johansson and Colin Jost. The ad humorously showcased Alexa’s capabilities, becoming one of the most expensive Super Bowl commercials ever. Amazon’s high ad spend, including $21 billion globally in 2024, reflects its aggressive marketing push, though it cut U.S. ad spending by $700 million that year. Follow @@moneyciety for more like

Good Ads Matter on Instagram: "You’ve seen Michael B. Jordan as a vampire but have you seen him possessed by Alexa? #GoodAdsMatter Amazon’s 2021 Super Bowl spot, ‘Alexa’s Body’ came to life with the sole aim to emphasise just how appealing their AI assistant was. The natural next step was to personify the device into MBJ. Of course, right? This idea materialised shortly after the star was titled People’s Sexiest Man Alive in 2020—to no one’s surprise—making it all the more contextual and relevan