Over the past 100 years, Leica Camera has become and remains an icon of photography and design. Countless photographers and enthusiasts have used their cameras to allow us to see what they see, offering us a daily window into their world. Throughout this century, Leica has also been a direct witness-standing before history as it unfolds, capturing the many stories of humanity as they happen. To celebrate this milestone - the centenary of the legendary Leica I - and to embrace the present while s

One hundred years ago, the Leica I opened a new way of seeing and changed photography forever.⁣ In 2025, we celebrated this anniversary around the world. And throughout the year, it was never just about the camera.⁣ It was, and always has been, about the people who use Leica to witness the world.⁣ Your curiosity, courage and sense for the right moment turn situations into stories and images into shared memories.⁣ As this special year comes to a close, we want to say thank you.⁣ Thank you to ever