In our new Research Spotlight series, we bring you closer to cutting-edge, real-time research taking place across HBS, beyond the classroom and the case method. This week, Assistant Professor Amit Goldenberg’s latest findings reveal that when seeking emotional engagement, people consistently choose human connection over artificial intelligence—even if it means waiting days or weeks for a response. https://hbs.me/2p82vk7j | Harvard Business School

In our new Research Spotlight series, we bring you closer to cutting-edge, real-time research taking place across HBS, beyond the classroom and the case method. This week, Assistant Professor Eva Ascarza's latest findings reveal how personalized game design can improve user retention and monetization in freemium games through strategic difficulty adjustments. Explore the complete study here: https://hbs.me/yy6h9mxp | Harvard Business School

7.5K views · 66 reactions | The Program for Research in Markets and Organizations (PRIMO) has been developed as a collaboration between Harvard Business School and Harvard College, and is designed to enable motivated undergraduates to pursue business research during the summer while participating in social and professional development activities that enhance the experience. Learn more about the program and how to apply: https://hbs.me/DoctoralPRIMO | Harvard Business School | Facebook