IPL 2026 Viewership Decline: IPL की TRP कम क्यों होती जा रही है? | #shorts SportsNext
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IPL 2026 Viewership Decline: IPL की TRP कम क्यों होती जा रही है? | #shorts SportsNext
IPL 2026 has seen a significant 26% drop in average linear TV viewership during the first half of the season, with TV ratings (TVR) falling 18.8% year-on-year to 3.71, according to BARC India and TAM Sports data. Key factors include a major shift towards digital streaming and connected TV (CTV), reduced advertiser participation, and potential ...
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