Coca-Cola’s New Holiday Ad Faces Backlash For Using AI, Again: Here's What The Company Said
Coca-Cola’s New Holiday Ad Faces Backlash For Using AI, Again: Her…
3 months ago
abplive.com
ADWEEK on Instagram: "Despite the backlash, @cocacola has again used AI on their holiday campaign, emphasizing it was made through “a collaboration between human creativity and cutting-edge technology.” The ad—from from @silversideai and @secret____level—features a hyper-real aesthetic built from more than 70,000 video clips, giving the film a cinematic sheen that merges human craft with machine capability. “This year, our iconic Coca-Cola holiday campaign strives to encourage a moment of refres
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ADWEEK on Instagram: "Despite the backlash, @cocacola has again us…
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