Alienware has launched a series of ads that, at first, might have consumers wondering if they’re watching a commercial at all—and for what brand. The campaign from VML, titled “Parallel Realities,” imagines Alienware as a portal to other worlds inside video games. Each spot opens seemingly as an ad for other brands, including Ford, Wendy’s and Aflac. The work is part of an effort to break through with a wide audience, said Gerri Tunnell, chief marketing officer at Dell. By evoking ads of recogni
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Alienware has launched a series of ads that, at first, might have consumers wondering if they’re watching a commercial at all—and for what brand. The campaign from VML, titled “Parallel Realities,” imagines Alienware as a portal to other worlds inside video games. Each spot opens seemingly as an ad for other brands, including Ford, Wendy’s and Aflac. The work is part of an effort to break through with a wide audience, said Gerri Tunnell, chief marketing officer at Dell. By evoking ads of recogni
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