The Univ. of Maryland is expected to hire Atlanta Braves SVP/Business Strategy Jim Smith as the school’s next AD.

The PGA Championship has added further enhancements to its tournament app this week through its technology partner, CapTech.

Ex-NFL VP/Club Business Development Laura Lefton is joining the USTA in a newly created role overseeing ticketing and premium ...

Ole Miss and Sodexo Live have extended their two-decade-plus food and beverage relationship for another 10 years.

NFL teams released their schedules in full Wednesday night with a number of creative videos, but it was the Chargers -- the ...

Dick’s Sporting Goods has agreed to buy Foot Locker for roughly $2.4B as the big-box retailer seeks a bigger global presence ...

The Chiefs and Cowboys are still the NFL's TV bell cows but the Commanders are scheduled in eight nationally televised games ...

Netflix co-CEO Ted Sarandos joked to SBJ the company’s plans to top Beyonce would be a surprise, before saying the halftime ...

Kenvue Brands is doubling down on its use of hockey to market its Tylenol pain relief products in Canada, adding a multiyear ...

Two of LIV Golf’s most high-profile players were sporting new brand logos on their clothing on Wednesday ahead of the PGA ...

The NBA could be open to playing its All-Star Game earlier in the season as perhaps another way to coerce players to take the ...

Fresh pet food brand The Farmer’s Dog has renewed its year-old MLB sponsorship rights, under which it was designated as the ...