Usage rights have become one of the most consequential components of creator marketing deals, sometimes carrying more ...
Most creator-owned product lines don’t fail at launch. They fail in the weeks that follow, when the founder returns to ...
Marketing teams often treat a viral hit as a finished success. Alec S chweitzer sees it differently: creating compelling ...
Only 17% of consumers were confident they could recall the names of the last three ads they had seen after 24 hours, according to a new Adobe survey of 1,002 U.S. consumers on brand recall and ...
A survey of nearly 1,800 creators conducted by music licensing platform Uppbeat between February and March 2026 found the ...
Finding the right YouTube creator has never been a judgment problem, according to Ramsey Shaffer, co-founder and CEO of Babbl ...
ESPN has announced the fourth class of its Creator Network, naming five creators who will document the 2026 NFL season as the ...
Acast is removing the waitlist on video for Apple Podcasts, opening the format and its accompanying monetization marketplace ...
July’s independent creator rankings on TikTok Shop show a broad revenue pullback, with no single standout gainer, four ...
The Walt Disney Company and TikTok have announced a global partnership that will let creators make short-form videos using ...
The Australian Influencer Marketing Council (AiMCO) has opened entries for the 2026 AiMCO Awards, with the ceremony moving to ...
James B. Beam Distilling Co. (JBBDCo.) has launched “Creator Campus,” an open call inviting podcasters, musicians, filmmakers ...
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