Most creator-owned product lines don’t fail at launch. They fail in the weeks that follow, when the founder returns to ...

Usage rights have become one of the most consequential components of creator marketing deals, sometimes carrying more ...

Only 17% of consumers were confident they could recall the names of the last three ads they had seen after 24 hours, according to a new Adobe survey of 1,002 U.S. consumers on brand recall and ...

Marketing teams often treat a viral hit as a finished success. Alec S chweitzer sees it differently: creating compelling ...

July’s independent creator rankings on TikTok Shop show a broad revenue pullback, with no single standout gainer, four ...

AI dubbing has become one of YouTube’s fastest-growing creator tools. DittoDub, a Salt Lake City startup, is betting that translating videos into dozens of languages while preserving a creator’s voice ...

John McDermott and his creative partner spent 2023 building podcasts that run under 10 minutes, right as the rest of the industry pushed toward hour-long video. Three years later, he says the format ...

“Kill Tony,” the live comedy podcast hosted by Tony Hinchcliffe and Brian Redban, has launched an ad-free subscription tier called “Kill Tony+” on Supercast, marking the first time the show has ...

The Australian Influencer Marketing Council (AiMCO) has opened entries for the 2026 AiMCO Awards, with the ceremony moving to ...

The Walt Disney Company and TikTok have announced a global partnership that will let creators make short-form videos using ...