Nielsen has upgraded its ad spend data service and launched Ad Intel AI, promising to turn fragmented global advertising data ...

In Canada, Rival Technologies has become the latest in the sector to allow clients to use Model Context Protocol (MCP) to ...

In Toronto, Canada, martech firm StackAdapt has launched Ivy Studio, an AI-first advertising hub promising marketers faster ...

In Australia, marketing measurement and decision intelligence platform Prophet has appointed Lachie Trembath as Senior ...

Full-service conversational research specialist Reach3 Insights has launched a solution called AI Listening, helping clients ...

Enterprise data and AI consulting company Artefact has appointed Athena Vooght as its new CEO in the UK, starting next week.

New Orleans-based MR data quality specialist Rep Data has announced three senior promotions: Ashley Burkardt to COO, Ricky ...

UK video audience measurement body Barb has appointed Jen McLevey to the new role of Head of Strategic Developments, ...

In Southern California, Hispanic communities insight specialist Garcia Research has launched the Marketing Access Scorecard ...

UK-based research tech and consumer opinion tracking company Delineate has been acquired by Vertus Group. Delineate's ...

In a move it says helps align audio measurement with that of display, video and CTV, Comscore's Proximic has announced integrations across major streaming and podcast platforms Spotify, SiriusXM, ...

Clients of Discuss can now interrogate all the data they have ever collected on the platform, in plain language, for ...