Adding layers and plug-ins to your stack gets expensive. It also creates complexity that can paralyze your organization.

Consumers have no gripe with marketing, especially not with ads. Consumers like ads. What they dislike is clutter.

Patrón Tequila has no surprises for its customers. That means no sweeteners. No extracts. No secret ingredients. The tequila ...

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Cable news TV networks were up 26% overall vs. December, with MSNBC up 26%, Fox News Channel up 29% and CNN up 39%. Disney ...

Snapchat has launched a new brand suitability suite designed to offer advertisers more control over what types of content ...

The WPP report found that more than a quarter of fashion and beauty shoppers who follow influencers have purchased luxury ...

Similar to automated ad tools launched by Google and Meta, X's Grok-powered launches allow advertisers to manually edit the ...

Disney has outspent any movie release this year with $22.2 million in national TV advertising, according to EDO Ad EnGage.

Some of the fastest-growing retailers in retail media ad impressions during the 2024 holiday season included Best Buy, Chewy, ...

A federal judge has thrown out antitrust claims by Unlockd Media, a now-bankrupt Australian ad company that served ...

Kelly Mahoney has been the retailer's interim CMO since last month, following the departure of Michelle Crossan-Matos.