Disney confirmed it will fully integrate Hulu into Disney+ by 2026, replacing the Star brand in international markets with ...

Following a challenging couple of years, Argos is reaping the rewards of investing in its “most ambitious creator-led social ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

John McDonald joins from UBS to lead marketing and brand across the four HSBC primary businesses. HSBC has named a new CMO to ...

All the latest news, analysis and opinion on food and drink marketing.

The brewer claims the banned outdoor ad did not imply the Wingman beer had any “therapeutic or mood-altering effects”.

AI communications are driving “up to five times incrementality”, says Yum! Brands, which owns Pizza Hut, KFC and Taco Bell.

Assuming the new position of chief technology, marketing and data officer, Given is passing on responsibility for the ...

Niamh is a senior reporter for Marketing Week. Her primary focuses are effectiveness and growth across sectors. She also covers the FMCG, food and drink, and quick-service restaurant sectors. She ...

Diageo, which saw profit decline 27.8% in the year to the end of June, will not chase pure cost-cutting at the expense of its ...

Samsung’s home appliances marketing lead believes finding a “meaningful” reason behind its AI innovations will help it grow ...

B2B marketers have been slower to adopt behavioural science compared to their B2C counterparts – but the biases that factor into purchase decisions are too powerful to ignore.