Report highlights what actually drove recall, brand lift, and purchase intent during the most-watched sporting event in the world.

Comination of Nielsen and DoubleVerify to provide clear, verified, and independent data for the end-to-end advertising segment.

The World Health Organization projects that by 2050, 3.5 billion people worldwide will be using some form of assistive technology, tools that help people with disabilities or age-related limitations ...

PubMatic AgenticOS updates give buyers verifiable control and a complete audit trail, from planning through activation to measurement.

Partnership combines Wunderkind's behavioral intent signals and AI decisioning with Cordial's cross-channel messaging platform and AI-native CDP.

If marketing leaders don't take time to unify data and streamline their processes, AI can end up delivering incorrect or misaligned outputs faster than humans in the loop can fix them.

Pega's latest authorization expands access to workflow automation, decisioning, and process optimization for mission-critical government operations.

Eckoh, providers of customer engagement solutions for human and artificial intelligence agents, has acquired Quality Xperience (QX), a U.K. provider of conversational AI solutions, expanding Eckoh's ...

Pipedrive, a CRM systems provider for small and medium-sized businesses, has acquired Outfunnel, an Estonian sales-and-marketing automation startup. Financial terms were not disclosed.

Thryv also partnered with Wix and Ooma to boost its market presence among SMBs. The Wix partnership brings together Thryv's marketing platform and Wix's global website and unified commerce solutions.

Shirofune's Creative Timeline analysis feature lets marketers track performance across all creative campaigns in one place.

Convey's acquisition of Selectron expands its engagement operating system with citizen engagement, field operations, and payments.