Blenders hires Jordan “The Stallion” Howlett for the newly created role of Chief Content Officer. Howlett will advise the ...

Shoe brand manufacturer Clarks is now working with hundreds of content creators in a push to increase brand awareness and ...

Toyota extends its marketing initiatives with OnX to include content creators promoting off-road adventure in trucks.

NetApp pushed out an AI‑generated Super Bowl campaign in just two weeks at roughly one tenth the usual cost, but with some ...

OxiClean’s VP of Marketing shares why its long-standing MLB program drove the highest ROI in engagement this year.

After an informative pop-up store, Povison learned shoppers want more power recliners, as the product accounted for 39% of ...

Evvy CMO Laine Bruzek explains how humor and short‑form video fit into a science‑backed brand's marketing strategy.

The Association of National Advertisers awarded Target with the In-House Agency of the Year award at its In-House Excellence Awards in June. The ANA evaluated brands in the areas of creativity, ...

For the last two decades, the prevailing playbook in media has centered on scale: Build larger entertainment ecosystems capable of serving as many viewers as possible. One of the loudest critiques is ...

Every Man Jack is a 19-year-old personal care brand, but customers keep thinking it’s new, said Kim Dao, Vice President of Brand at Every Man Jack. The brand heard this through website comments, on ...

After nine seasons, the BIG3 is primetime on BET, streaming on Fubo, and headed to the public markets — and co-founder Jeff Kwatinetz says the league’s culturally driven identity is exactly what today ...

Tractor Supply works to give consumers a personalized shopping experience, likely with an interaction from one of its employees and an assist from artificial intelligence, Chief Marketing Officer ...