A major theme of the 2025 NewFronts presentations in New York City this week was interactive TV ads, according to Chief ...

Coors, discusses Coors Light's new audio-based cold plunge, reinventing Coors brands for younger folks and his approach to AI-based storytelling.

Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind. But email has proven ...

PRNEWS has announced the winners of its 2024 Digital Awards, which celebrates the most innovative digital communicators and campaigns. The dynamic partnership between e-commerce and public relations ...

In our inaugural Brands on Fire LIVE, we spoke with Alex Tomlin, SVP of Marketing for Bacardi North America, about the success of Bacardi brands, culturally-relevant marketing initiatives, educating ...

Follow these six tips to help meet your long-term goals for a brand relaunch.

Seven unique scenarios experienced by moms today that can inform brands’ marketing strategies ...

Jodi Williams, GM of global brand and marketing for Air New Zealand, shares the brand’s strategy of video storytelling as a marketing tool.

As the connected TV market continues to grow, there are still plenty of opportunities for improvement across the ecosystem that marketers can capitalize on, according to data from Wurl’s March 2025 ...

LIME WIRE: has hired Zeeshan Zaidi, formerly of SONY BMG, RCA Music Group and Arista Records, as head of global ...

How brands have activated across the tailgate scene, from Bud Light’s Backyard Tour to Nike’s Yardrunners activation to e.l.f. Cosmetics’ pink glow-up bar.