The quick-commerce platform’s Zepto’s Atom product promises real-time, hyperlocal brand insights—without the global analytics agency price tag.

Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles ...

Techmagnate’s founder explains why big-name fashion brands are losing organic ground as SEO-smart challengers climb the ranks with product-first, content-driven strategies.

Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.

Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud ...

Buying instant noodles was easy when we, the millennials, were growing up. We could count the options on our fingertips—everyone’s favourite, Maggi, the newbie on the rack, Sunfeast Yippie, or Top ...

Besides the US and the UK, all other geographies which includes APAC grew by 43.6% Contact Customer Support at ...

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers ...

As the film progresses, this void is slowly replaced by calm, comfort, and control as nurses step in—picking up calls, cradling newborns, offering a hand after surgery, and translating medical jargon ...

In a world full of sameness, the most memorable brands are the ones that take creative risks while staying true to who they are, opines SummerOwl Studio founder and creative director.

The campaign centres on the concept of ‘Viraasat’ (heritage), focusing on how mothers pass down values through everyday actions rather than grand gestures. The film shifts away from conventional ...