When people understand your brand, they trust it more easily. In categories where choices are abundant, clarity becomes the ...

When people understand your brand, they trust it more easily. In categories where choices are abundant, clarity becomes the decisive factor.

Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to ...

Sharma’s career mirrors the company’s growth: from roughly INR 150 crore in revenue when he joined to closing FY25 at INR ...

The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to ...

For the fifth anniversary of its Equity Upfront, Mediabrands launched its first iteration of SheFront. Held as part of this ...

German company Henkel, which owns consumer brands including Persil, Perwoll, Bref, Schwarzkopf and Syoss, has consolidated ...

Former Dentsu staff say they were never contacted after the breach and are unsure what personal information was leaked or why ...

For more than 15 years, French was the creative force behind Ogilvy in Asia and the copywriting maverick behind some of the ...

India has emerged as one of the most optimistic markets in Asia for AI adoption. According to AI Adoption Among PR ...

Tech giant Adobe has announced plans to acquire Semrush in a $1.9 billion all-cash deal. Boston-based Semrush is a platform ...

India has emerged as one of the most optimistic markets in Asia for AI adoption. According to AI Adoption Among PR ...