The next internet will not be built by humans clicking buttons, but by agents acting on behalf of people, brands, publishers ...

Criteo shares dropped by 24% after reporting sluggish Q2 earnings. Meanwhile, FuboTV’s earnings for last quarter are a mixed ...

Cuisinart’s marketing team has been eager to take advantage of generative AI-based creative. The problem has been that, until recently, generative creative just didn’t quite pass muster with the ...

With the right safeguards in place, open-market CTV can match PMP performance, proving that quality controls – not deal type – drive results.

People Inc. says it can hold the line on ad revenue as quality inventory gets harder to find. Plus: BMW is running in-car ...

Chalice AI COO Ali Manning explains how the AI startup is helping brands use advertiser-specific bidding models to drive real ...

On Monday, IAB published “Measuring Visibility in the AI Era,” a set of guidelines, recommendations and important data points ...

New Jersey’s new data broker law is already live and the ban on selling sensitive data is effective immediately.

PubMatic and Optable are using AI to help publishers turn first-party data into new ad deals and reach more buyers.

Big agencies wrestle with offsetting the rising cost of token consumption. And OpenAI has policies for brands to apply ad ...