Saudia Group’s fast-growing low-cost carrier, has launched a contest inviting talented enthusiasts from across the world to ...

Truecaller has announced the launch of Truecaller Pulse, a first-party, zero-party intent solution built into the Truecaller ...

Al Jazira Sports and Cultural Club has signed a three-year strategic partnership agreement with sportswear brand New Balance.

Samsung Electronics and Spotify partner to enhance the way people discover, share, and enjoy music across select Samsung ...

The Walt Disney Company and TikTok have announced a deal that will bring fans and creators alike a unique way to discover and ...

Mohtar will lead strategic communications and media engagement for a portfolio of local, regional and international clients.

I’m not going to say anything radical in this, but 2026 really has to be one of the worse years I can remember when it comes ...

"I came home without a Lion. But I came home knowing I belonged in the room where they handed them out," says Jana Bunni.

Paapi will give Equiti an even clearer view of how different channels contribute at each stage of the customer lifecycle.

We asked industry experts if brands lean too much into discounts and offers over emotional connection when building BTS ...

Brand New Day campaign was deployed across digital, social and CTV, OOH, stunts and experiential activations and more.