Brand New Day campaign was deployed across digital, social and CTV, OOH, stunts and experiential activations and more.

The One Club's competition is a new free global challenge for undergraduate students, with cash prizes totaling $15,000.

Brand New Day release, UEG MENA's Sawsan Abdillahi explains why brands must not sponsor culture, but help create it.

Firas Wahbeh, Chief Brand & Strategy Officer, BEEAH tells the story of one of the region's most ambitious evolutions.

Marriott Hotel Al Forsan, Abu Dhabi has appointed Lotachukwu Monyei as Director of PR & Marketing; to strengthen the hotel's ...

JCRADS & PARTNERS, the Dubai-based boutique marketing, PR and social agency, has been appointed to represent Matt Concierge.

Campaign’s Agency of The Year Middle East has revealed the second additions to its highly esteemed jury for its 2026 awards.

Here is the young talent who will be shaping the region’s brand messaging in years to come and have made it to the Brand ...

WPP Media’s Mark Hamilton offers lessons from Cannes for the Kingdom’s global brands, sharing how creators are central to ...

The Hyundai campaign combined hero films, digital and social content, PR, influencer collabs, CRM, paid media and interactive ...

Publsh Group created its first outdoor campaign that used a two-word message to challenge conventional billboard advertising.