At Possible, industry leaders shared strategies for reaching young consumers, tactics for getting influencer partnerships ...

Search giant develops new tool to track mobile campaigns as data-sharing rules make it difficult for marketers.

The U.S. ad business lost jobs in April for the fifth month in a row. The overall economy added 177,000 jobs, a solid gain amid worries about tariffs, inflation and recession.

Aldi's social media team knocks it out of the park and Prada bucks category declines—plus, why it was a bad week for Crumbl, Target and McDonald's.

The Met Gala is an opportunity for brands to build buzz, but only if they are careful and consider the event's theme.

R/Ga's new tool helps brands navigate an increasingly complicated search environment thanks to AI tools such as ChatGPT, ...

List & Creativity Awards Gala.

Four juries selected the top entries in Work, People, Creative Marketing and Production.

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Uncommon New York describes the making of the two-minute-plus spot, which shows an entire lifetime transpiring in a home.