News

AI won’t replace ad creatives who bring big ideas
Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five ...
TRG has still not fully recovered—how its CEO plans to get the agency on the map again
Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five years after its founder's resignation.
USTA adds Mustard to US Open campaign
The rapper and avid tennis fan brings a hip-hop beat to a glam-rock classic.
Opinion
Why the ad industry still needs junior creatives
Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five years after its founder's resignation.
Vitaminwater’s packaging overhaul features larger logo and full-bleed labels
Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five ...
Wendy’s rolls out the red carpet—and free burgers—for redheads in Australia
Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five ...
Brands are starting to use AI agents to execute creator deals—what it means for the industry
AI agents can now speak with creators for brands, handling tasks ranging from initial outreach to sending out briefs and follow-ups.
Girl’s viral Toblerone airport tantrum was an elaborate brand stunt
The LePub effort, which lit up TikTok, aimed to reinforce the chocolate brand’s role as an iconic travel gift.
Arby’s CMO on its new steak nuggets and leaning into the protein trend
Ad Age asked talent experts what people should expect when agencies undergo layoffs, including what the legal process looks ...
Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign
Chrysler, Dodge, Jeep and Ram are sponsors of an organization commemorating the 250th anniversary of the signing of the ...
TV upfronts under pressure—ad chiefs on what still matters and what doesn’t
Media buyers walked away from this year’s upfront shows perhaps more uncertain about traditional TV groups’ place in client ...
How Coca-Cola interns started Sprite + Tea, a new TikTok-friendly variety
Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five ...