The "Wienie 500" is a first-of-its-kind spectacle where the fleet of Wienermobiles will haul buns to the legendary Indianapolis Motor Speedway for a race unlike any other. The race is scheduled for Friday at 2 p.m. during race week’s annual Carb Day festivities.

The Indianapolis 500 now has competition for the title "The Greatest Spectacle in Racing." On Carb Day this year, Oscar Mayer's "Hotdoggers" hauled their buns to the Indianapolis Motor Speedway for the first Wienie 500 race,

Before the 109th running of the Indianapolis 500 takes place this weekend, Oscar Mayer got its chance to soak up the spotlight. On Friday afternoon, Oscar Mayer held its first Wienie 500 race at Indianapolis Motor Speedway.

The Oscar Mayer Wienie 500 was more than a race; it was a chance for one of the six Wienermobiles to earn the title of "Top Dog."

Oscar Mayer’s iconic Wienermobile fleet will be “hot dogging” it later this week at the inaugural "Wienie 500.”

Dubbed the Wienie 500, six Oscar Meyer Wienermobiles will make their racing ... Brand Communications Director at Oscar Mayer in a press release earlier this week. “As a brand known for sparking smiles in disarmingly delightful ways, it’s only fitting ...