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Mattel brings AI to the toy box with OpenAI partnership
In April last year, Mattel announced its intentions to use AI across its business as a cost-saving measure, with a team dedicated to AI efforts. CEO Ynon Kreiz told analysts the company planned to use AI to develop and integrate products. Mattel’s goal was to save $200 million in costs by 2026.
After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children.
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Beyond consumer products, Mattel will also use OpenAI’s AI tools, including ChatGPT Enterprise, to streamline internal ...
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The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions ...
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