Billboard Latin catches up with Belinda as she opens up about her inspiration behind "Heterocromía," why her current era in ...

Your midday matcha latte is getting more expensive and harder to come by as supply shortages and skyrocketing demand squeeze ...

From cleansers to face masks, beauty and wellness brands have begun to use the centuries-old ingredient as the latest ...

Matcha's unique and fresh taste makes it the perfect ingredient to incorporate into any number of dishes, including with this ...

A U.S. matcha shortage due to high demand, newly-imposed tariffs, and climate change is imminent. But all is not lost. Here's ...

I’ve liked matcha for years and I’m not stopping because of internet weirdos,” declared one dedicated drinker in the comments ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

Demand for matcha continues to grow, but the bright green powder supply is drying up with record heat and a shortage of tea farmers in Japan. NBC News’ Emilie Ikeda reports on the rising prices that ...

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates uncertainty about the growing industry's future.

Matcha — a finely ground, vibrant green powder made from tea leaves grown primarily in Japan — is the it girl of Instagram ...

Grab your matcha latte's, tight shirt, and baggy jeans as we explore the world of 'performative men' and how they came to be.

Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling supply—and who deserves to drink it.