Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

Publicis will now handle media for brands such as Snickers, M&Ms, Royal Canin, and Pedigree. - Mars. Publicis Groupe has won ...

Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem ...

Advertising giant WPP has suffered another blow with Mars shifting its $1.7 bn global media account to Publicis Groupe, ...

Publicis Groupe has won the US$1.7 billion ($2.6 billion) global media business, following a six competitive review. The ...

The company is shifting the bulk of its communications work under Interpublic Group, led by Weber Shandwick Collective, while ...

Publicis Groupe has taken another huge client from WPP, this time the multinational food producer Mars, an account valued at ...

Mars has awarded its media mandate to Publicis Groupe, an account that was being earlier handled by WPP, media reports say.

The appointment is another blow to WPP, which was the primary media incumbent. It's the company's third major account loss in recent months where Publicis picked up the accounts.

Publicis Groupe (PUBGY) (PGPEF) has won Mars Inc.'s $1.7B media account from UK-based rival WPP (WPP), Adweek reported ...

This move follows Coca-Cola’s decision earlier this year to hand its North American media business (~$800 m) over to Publicis as well. The Mars account, which includes media planning ...