Stanford has hired former Nike CEO John Donahoe as its new athletic director, marking a shift from a more traditional hire to one with extensive business experience rather than just a typical sports administration background.

Stanford tapped veteran executive John Donahoe, former Nike CEO and longtime supporter, to succeed Bernard Muir as athletic director.

Nearly a year after leaving the top job at Nike, former Swoosh chief executive officer John Donahoe has joined Stanford University as the next athletic director. He will begin at Stanford on Sept. 8. Jon Levin, president of Stanford University, said in a statement that the university needed a “distinctive leader” to fill this role.