Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that ...

Rhode, the lifestyle brand founded in 2022 by model and influencer Hailey Bieber, has agreed to be acquired by e.l.f. Beauty ...

Hailey Bieber’s beauty brand rhode sold to budget makeup powerhouse e.l.f. Beauty for $1 billion on Wednesday.

Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a billion dollars.

Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty ELF.N for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product ...

Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has ...

Hailey Bieber ’s beauty and skin-care brand Rhode has been acquired for $1 billion by Elf Beauty, pending approvals, marking one of the most high-profile beauty deals in recent years. Announced today, ...

Celebrity beauty is back. Elf Beauty has agreed to buy Hailey Bieber’s Rhode, with its trademark look of glossy, dewy skin, for US$1 billion ($1.2 billion).

Hailey Bieber Sells Makeup Brand Rhode to Elf Beauty in $1 Billion Deal. More. Reuters. FILE PHOTO: Hailey Bieber poses during the Met Gala, in New York City, New York, U.S., May 5, 2025.

Model Hailey Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line ...

Hailey Bieber just signed off on a $1 billion deal that sends her beauty brand, Rhode, straight into the hands of Elf Beauty. The purchase includes $800 million payable at closing, split between ...

Hailey Bieber poses during the Met Gala, in New York City, New York, on May 5. Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, ...