Ford Motor executives are reported to be in discussions to kill the all-electric pickup. Experts say they expect many ...

Texas truck buyers have shown reluctance to trade their gas-powered pickups for EVs. The Lightning starts at $54,780, with ...

Ford faces weak U.S. demand for electric pickups. Read why a cancellation of the F-150 Lightning reflects a broader EV market ...

Ford has yet to succeed with its EV plans. The company's not alone in this. Some automakers have completely abandoned their ...

Jeff Bezos’ Blue Origin launches landmark Mars mission in New Glenn rocket’s first big test 'Bill & Ted' star Alex Winter ...

Ford is considering discontinuing the electric F-150 Lightning, according to a report from The Wall Street Journal. The potential pivot in strategy could be a big deal for investors who watched Ford ...

The electric version of the US's best-selling pickup made waves when it debuted in 2022, but its days could be numbered, the WSJ reports. Here's what may happen if it bites the dust.

Shopper are clearly interested in the Lightning. But Ford hasn't been able to get them to buy, for one major reason.

Ford execs are reportedly thinking about killing a brand that was once considered the future star of the company.

Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure ...

Previously likened by executives to the Model T for how revolutionary the truck was expected to be, the Lightning has missed ...