Ford has the capacity to build 150,000 Lightning vehicles a year, but the company expects to lose approximately $5 billion on ...

Competing with disruptors isn’t always easy for established companies. Disruptive technology, however, doesn’t always ...

If Ford can deliver a compelling electric truck around $30,000, it could become the most affordable EV pickup in the U.S.—and ...

Ford CEO Jim Farley said he got so humbled by the competition that he realized he needed to overhaul his company or risk ...

Shopper are clearly interested in the Lightning. But Ford hasn't been able to get them to buy, for one major reason.

GM has also lost billions on electric trucks after rolling out a string of them in recent years, including an electric ...

Ford CEO Jim Farley had his first wake-up call about EVs after his team started taking apart vehicles made by Tesla and ...

Jim Farley said that seeing the inside of a Tesla Model 3 led to some big changes at Ford. Comparison may be the thief of joy ...

Ford CEO Jim Farley reveals the challenges the company faces in competing with Chinese EV makers and the need to revamp its ...

Ford is considering discontinuing the electric F-150 Lightning, according to a report from The Wall Street Journal. The potential pivot in strategy could be a big deal for investors who watched Ford ...

The teardowns revealed unexpected secrets that forced Ford to rethink how it builds electric cars from the ground up ...

The Wall Street Journal reported Thursday, Nov. 6, Ford is considering pulling its EV Lightning truck off the market.