Competing with disruptors isn’t always easy for established companies. Disruptive technology, however, doesn’t always ...
Ford CEO Jim Farley had his first wake-up call about EVs after his team started taking apart vehicles made by Tesla and ...
Despite losing billions of dollars on EVs each year, Ford vows to move forward — armed with new knowledge of consumer ...
If Ford can deliver a compelling electric truck around $30,000, it could become the most affordable EV pickup in the U.S.—and ...
Jim Farley said he was "humbled" after realizing how far ahead Elon Musk's automaker and China's EV upstarts were of Ford's ...
Ford said that it will be showing something special in time for the 2026 Detroit Auto Show, and there's a chance that it will ...
Ford Motor executives are reported to be in discussions to kill the all-electric pickup. Experts say they expect many ...
Shopper are clearly interested in the Lightning. But Ford hasn't been able to get them to buy, for one major reason.
Ford CEO Jim Farley said he got so humbled by the competition that he realized he needed to overhaul his company or risk ...