Alix Earle and Hawaiian Tropic have teamed up. The social media influencer stars in the suntan lotion company’s latest campaign, “Tana Sutra,” featuring a tongue-in-cheek take on the best ...

Hawaiian Tropic, the sunscreen brand owned by Edgewell Personal Care, teamed with social media star Alix Earle for what it bills as its first major marketing campaign, per details shared with ...

Hawaiian Tropic has teamed up with media personality Alix Earle on its first major ad campaign. The work, from BBH USA, sees the internet star in a playful Kama Sutra-inspired spot of ‘tan-tric ...

Hawaiian Tropic enlisted influencer-model Alix Earle in its "Tana Sutra" campaign, which utilizes tantric positions in the spot. The sunscreen's campaign is the largest in the history of the brand.

Hawaiian Tropic has tapped content creator Alix Earle to star in its new campaign. The “Tanta Sutra” initiative focuses on ways to achieve a sun-kissed glow. It was created to inspire people ...

Hawaiian Tropic has tapped content creator Alix Earle to star in its new campaign. The “Tana Sutra” initiative focuses on ways to achieve a sun-kissed glow. It was created to inspire people to ...