Breaking up segment performance, YRC said its ‘tire segment’, which includes both consumer and off-the-road (OHT) units, reported a 13.5% year-on-year increase in sales to Yen795.8 billion, accounting ...

Backfire News readers, there’s a new sweepstakes on the starting line, and this one aims straight at the heart of classic ...

A fresh classic car sweepstakes has launched, and this one delivers pure late-’60s muscle. One lucky entrant will take home a ...

Yokohama tires, manufactured by the Yokohama Rubber Company since 1920, are a popular choice for a wide variety of applications, ranging from your bread and butter all-seasons up to specialized ...

Hiratsuka, Japan—The Yokohama Rubber Co., Ltd., announced that it is supplying its ADVAN V61 tires as original equipment (OE) for GAC Trumpchi’s new Xiangwang S7 plug-in hybrid SUV, which was launched ...

Yokohama Tire’s new BluEarth 718L premium drive tire, engineered to drive fleets further on less fuel, is now on sale. The Smartway-verified 718L is available in four major sizes: 295/75R22.5, 11R22.5 ...

Yokohama Tire has launched a new drive tire that it says improves fuel efficiency for long-haul fleets. Yokohama’s new BluEarth 718L is SmartWay-verified and is available in four sizes: 295/75R22.5, ...

Let’s be honest: when you drop serious cash on a brand-new car, you expect everything on it—including the tires—to deliver. But here’s the truth most dealers won’t tell you: not all factory tires are ...

Although not as big as the top-tier tire brands such as Michelin, Goodyear, and Continental, Yokohama Tire is still a notable name and, in fact, one of the major tire brands of 2025. In its home ...

Hiratsuka, Japan—The Yokohama Rubber Co., Ltd., announced that it has begun supplying its ADVAN Sport EV tires as original equipment for the new Lynk & Co Z10 sedan launched by Lynk & Co, a joint ...

Yokohama Rubber has begun practical testing of a technology that gauges air pressure from the sound made by tapping on a tire. The company announced that it has developed an experimental pressure ...

The social media manager of Fort Wayne, Ind.-based Evans Toyota (@evanstoyota) decided to ask the dealership’s mechanics what their preferred brand was. And they had opinions. The first mechanic picks ...