Medscape, the leading global digital platform for physicians and healthcare professionals (HCPs), today announced the launch ...

Hospitals need to shift their marketing strategies as AI has changed the new patient's journey to care through a hospital website, says Ann Bilyew, president of WebMD Ignite.

WebMD Ignite President Ann Bilyew shows how fewer people are looking for care through a hospital website, making providers harder to find at the moment patients are deciding where to go.