Fresh on the heels of its logo update and introduction of AI assistant Sparky, Walmart is now taking another step towards revamping its image, doing so via a new ad campaign featuring Hollywood actor ...

The retailing giant is spending billions to attract workers to a new headquarters and woo shoppers with drone delivery and a ...

Business Insider's 10th annual list of the most innovative CMOs includes big companies like Walmart and challengers like ...

Here is how how AI generated a laundry detergent for the neurodivergent market and how to market the new idea.

The sun has been shining down on Cannes too, of course, as the ad tech industry gathered once again in the South of France to ...

RMNs offer new opportunities to reach high-intent audiences, but agencies are finding it difficult to compare performance across platforms.

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

The sales event runs from July 8 to July 11, and is being promoted with a new ad campaign featuring LeBron James.

Some workers are staying home and more brands could face boycott campaigns that have become a staple in the fight over social ...

Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving ...

To a certain extent, advertising has become the battleground for broader culture war conflicts in the corporate world.

Temu’s U.S. sales slump is worsening as the online marketplace sharply reduces its advertising aimed at American consumers, reflecting a change in strategy following President Donald Trump’s move to ...