Unity preview: videogame engine maker faces growth test amid rising competition

Unity faces strong competition from AppLovin ( APP) in advertising, while Meta ( META) continues to strengthen its ad network. In game development, Unity is caught between high-end tools like Unreal ...

Game engines were built for video games, but Japan is finding more interesting things to do with them

A recent report by Nikkei Asia highlights several interesting cases in which 3D engines are being used for far more than ...
Hosted on MSN

Meshy expands AI 3D pipeline with faster Unity integration

Meshy, an AI-powered 3D model generator, now delivers rapid text-to-3D and image-to-3D creation with direct Unity integration, producing export-ready, textured assets in under two minutes. The ...
Road to VR

Meta Extends Commitment to Making XR Development First-class Citizen in Unity Game Engine

Meta and game engine creator Unity announced they’re extending multi‑year platform support and an enterprise agreement that aims to deepen the companies’ VR partnership. The companies’ collaboration ...
GamesIndustry

Unity sees growth in engine revenue, shuts down IronSource ad network in favour of Vector AI user-acquisition platform

Unity has announced that it is shutting down its IronSource advertising/user-acquisition network and planning to divest Supersonic, publisher of mobile games ...
IGN

Unity, the Game Engine Behind Titles Like Hollow Knight: Silksong and Peak, Beats Estimates in Q1 Financials

Game engine maker Unity, whose tech powers many games, from 2025 hits like Hollow Knight: Silksong and Peak to anticipated 2026 offerings like Mouse: P.I. for Hire and Replaced (both of which are due ...
PC Gamer

Cities: Skylines 2 boss says they 'completely overestimated' the Unity engine's capabilities

Strategy Shapez 2 leaves early access with a new game mode all about building massive factories: 'This isn't just a game is finished release' Third Person Shooter After a slow start, Last Flag ...
techtimes

How Unreal Engine Technology and Unity Are Shaping the Future of Game Engines

Explore how next-gen game engines like Unity and Unreal Engine technology are evolving, powering advanced graphics, cross-platform development, and real-time 3D experiences across games and beyond.
HotHardware

Toyota Built It's Own Game Engine For Cars Claiming Console-Grade Graphics

In an unexpected bit of news, Toyota has unveiled a proprietary game engine called Fluorite. Nope, this doesn't mean the company is entering the game development any time soon, but rather, is ...
24/7 Wall St

Is Genie 3 a Game Engine Killer? Why Unity’s 24% Plunge Could Be a Massive Opportunity

Unity (U) stock plunged 24% to $29.10 after Google DeepMind unveiled Genie 3 AI that generates interactive worlds from text. Unity CEO calls world model AI a powerful accelerator. Unity powers 70% of ...
techtimes

Unreal Engine vs Unity: Game Engine Performance and Visual Quality Explained

Explore how game engine performance shapes graphics, with an objective Unreal Engine vs Unity game engine comparison to help developers balance visual quality, optimization, and platforms. Pixabay ...