NOT long ago I saw a book published by the Harvard University Press, written by Ralph M. Hower, Assistant Professor of Business History in the Graduate School of Business Administration at Harvard, ...
The Association of National Advertisers has released an “Ethics Code of Marketing Best Practices” in an effort to provide a comprehensive ethics framework and resource guide that outlines best ...
Healthcare professionals and organisations need to respond more forcefully to unethical marketing from the pharmaceutical industry by holding offending companies to greater account and by supporting ...
Advertising is a rare outlier among major global industries like medicine, finance, law and accounting in that it has no agreed professional standards of ethics or regulation. So is it a surprise that ...