Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Despite its popularity, it has always fallen short in the balloting for the Toy Hall of Fame — taking a backseat to not only ...

Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p.m. Saturday.

Stanley has teamed up with one of the most iconic personalities of the century: Barbie. Every day this week, from Monday, ...

While Halloween is our next major commercial holiday, Target is already gearing up for Christmas with advent calendars available online now.