As a new restaurant owner, you need to create a brand for your establishment. This includes coming up with a strategic theme for your restaurant. A strategic theme will help you identify appropriate ...

The following is a blog post reprinted with permission from AchieveIt.Okay, so this is going to be one of those “you’ve got to be kidding me” moments, what many of us call a BFO: Blinding Flash of the ...

Understand competitive pricing strategies, see real-world examples, and learn about loss leaders to gain an advantage over ...

Strategic problem solving is a critical business skill, for both management and front-line workers. For management, a large portion of strategic problem solving involves predicting problems that ...

It is a tale as old as time: a qualified candidate is ready to be promoted, but it never seems to happen. What if this common problem that leaders experience could be solved with one overlooked ...

When it comes to spending money in your business, not all expenses are created equal. In your business there are certain areas where a small investment can make a leveraged return and there are other ...

A version of this article appeared in the Autumn 2016 issue of strategy+business. Most companies have leaders with the strong operational skills needed to maintain the status quo. But they face a ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

Working closely with the human capital director, he set about developing a “market shaper” culture—an organization perceived as driving the evolution of the sector—to stimulate more innovation and ...

Igor is an experienced finance journalist. He has covered U.S. and global financial markets, business, and economics as an editor and columnist for more than two decades. ViewStock / Getty Images ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

Strategic plans have been subject to a host of critique. They are ridiculed for their dust-gathering character. They are assumed inappropriate for strategy in a complex and uncertain world. And, along ...