Update [Thu 22nd May 2025, 3:55am]: Following some teaser posts on social media earlier this week, Sega has now officially unveiled its Sonic Racing Around the World brand campaign - an entire year ...

SEGA and Red Bull have come together for a brand-new fan celebration film for Sonic The Hedgehog called Racing Around the World ...

Today, publisher SEGA announced a brand-new ad and fan campaign to coincide with another year of rattitude hedgehog greatness ...

SEGA and Sonic Team have announced Racing Around The World, a brand campaign that dedicates this year to the blue blur's trademark characteristics of speed ...

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

SEGA kicks off Fan celebration with Racing Around The World event. Sega is collaborating with other companies to celebrate Sonic The Hedgehog.

The Sonic brand now generates over $1 billion in revenue per year from licensing alone. Sonic the Hedgehog is taking a ...

Sonic the Hedgehog is known for all sorts of partnerships and ahead of the arrival of Sonic Racing: CrossWorlds, Sega might be teasing some sort of collaboration with the energy drink company Red ...

SEGA Unveils Brand New Sonic the Hedgehog™ Fan Celebration with “Racing Around the World” Sonic Team partners with Red Bull to launch brand campaign with thrilling stunt rac ...

Gate has officially released its first co-branded digital collectibles collection in partnership with the Oracle Red Bull Racing Team in F1.

On Sunday, May 18, the prestigious global breaking competition (known as breakdancing), Red Bull BC One, wrapped its 2025 U.S. season with Cypher USA in Denver. Following regional cyphers in ...