The Scotch Whisky Association welcomed the decision by President Donald Trump to remove 10% tariffs on sales of whisky to the ...

In a time of generalized international crisis, every traditional boundary between public and private is dissolved, as the ...

We live in a time that has no precedent in human history on this scale. There are new methods of warfare, new types of weapons and new technologies. AI has become a reality. In the past, when people ...

That’s precisely where Trudeau was this Saturday night, accompanied by Perry, who shared a carousel of videos and photos from the California music festival on Instagram. Among t ...

BANGKOK (AP) — Have you “become Chinese”? In recent months, 20-somethings around the world have taken over social media with posts enthusing about how they’re embracing Chinese ways of life. Videos ...

A foreign tourist poses next to a Chinese couple dressed in imperial costumes near the Forbidden City, in Beijing, on Sunday, April 12, 2026. Foreign tourists pose for a selfie as they stroll along ...

South Korea’s hallyu boom has transformed its global image and paid off handsomely in terms of nation branding, tourism and cultural industry exports. But cultural appeal has not converted into ...

The Olympics have a long history of countries and participants using the games as a platform to build soft power, promote propaganda, advance diplomacy, and highlight political causes. These efforts ...

China seems to be winning more hearts and minds abroad. Has it gotten better at soft power? By Katrin Bennhold I’m the host of The World. See more of our coverage in your search results.Encuentra más ...

Often seen as a junior partner of the Summer Games, the Winter Olympics are a thrill to watch – and an important diplomatic asset for nations canny enough to participate. The Winter Olympics begin ...

Keir Starmer claimed a win for British soft power this week, but also saw it tested to its limits. Donald Trump’s decision to back away from new tariffs on Europe over Greenland followed days of high ...

The United States still leads the world in soft power, but ‘America First’ policies have critically damaged its reputation around the world, according to Brand Finance’s Global Soft Power Index 2026.