Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

Communicating your narrative effectively can forge a strong connection with the community and differentiate your brand from ...

There are five ways entrepreneurs can make small business Saturday profitable additions to the marketing calendar this year ...

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help ...

QUESTION: My business is affected by seasonal trends. Can you provide some ideas for marketing my business during the ...

Here's how to do online selling properly. Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly. Use SMS messaging ...

A small business marketing strategy should be revisited annually to ensure that your goals are still the same and that your business is moving in the right direction to achieve those goals.

If you implement them correctly, they can make your small business successful. So, let’s begin. Goal setting is the initial element of every marketing strategy. It will help you in analyzing ...

As consumer behavior continues to shift toward digital platforms, companies that neglect having a strong digital marketing ...

If you’re looking to strengthen your business marketing strategy, branding, and social media presence, you may want to attend ...