Embedding technology has transformed targeted advertising and content monetization by enabling more precise contextual ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops.

As retailers enter the new year, they face a critical reality: simply having a retail media network is no longer enough.

Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

A postmorten analysis of why Kamala Harris fared so poorly should perhaps include evaluation of the psychology of celebrity ...

Marketing is a big part of the beer industry, and many companies know how to do it right. Sam Adams uses this marketing tactic to get you to buy its beer.

With increasing environmental concerns, modern consumers demand brands to demonstrate tangible efforts in reducing their carbon footprints.

Mobile advertising may seem similar to mobile marketing, but the two are different. Mobile marketing is a more general term that encompasses mobile advertising and other forms of marketing ...

Prabhakar Raghavan, the most senior Google executive overseeing its search engine and ads products, is leaving the role after a four-year tenure leading the company’s core moneymaking business ...

Google CEO Sundar Pichai announced on Thursday that Prabhakar Raghavan, the executive in charge of the company’s search engine and ads products, is leaving his role. Longtime Google executive ...

That makes it impossible for people across their organization—from marketing to sales to customer service—to access real-time, synchronized data and insights to support in-the-moment customer ...