Explore AMC Entertainment's new strategy to boost revenue with innovative advertising before movies starting July 2025.

Dead Calm was released in 1989. Big Little Lies was released in 2017. In the interim, Nicole Kidman has never once left our consciousness. And even after decades, she continues to break new ground.

If a movie says it will start at 7 pm, we know there will be at least half an hour of trailers before the opening credits ...