By bridging the gap between expert and public knowledge, marketing pros can turn difficult subject matter into messages that ...

Communicating this narrative effectively can forge a strong connection with the community and differentiate your brand from ...

Learn how to promote your business in 25 ways and drive more sales, complete with examples and resources to get started ...

Audience segmentation allows you to break out your target market into subcategories and tailor your marketing to a narrower ...

From Akshaya Tritiya to Diwali, Tanishq is one of the major jewellery brands that is tuned into India’s festive pulse, says Pelki Tshering, Chief Marketing Officer of the brand.

Richa Sudlan started out thinking she wanted to help people and have a positive impact on their lives. She first considered a ...

In the digital age, content marketing has become essential for local businesses to build relationships, establish authority, ...

Email marketing stands as a powerful tool for reaching out to gold buyers, offering an impressive potential return of $42 for ...

In brief, international marketing is the process of planning and conducting transactions across national borders to create ...

Speaking at Digital Marketing Asia 2024 in Singapore, David Beal, global chief marketing officer of Jollibee Group, ...

"Just think, when even the statue of Chhatrapati Shivaji Maharaj falls down in just 9 months, it clearly means that the intention was only publicity - there was no respect for Shivaji Maharaj in this, ...

As India’s festive spirit evolves, brands are thoughtfully reshaping their marketing strategies to resonate with emotional ...