JTS expands marketing capabilities with AM Solutions acquisition and brand relaunch
Content by JTS. With the acquisition of AM Solutions and the launch of its refreshed brand, JTS is strengthening its ability to serve clients with expanded capabilities.
MarTech on MSN1d
Why buying-group marketing beats ABM every time
B2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective. The ...
Is Google’s MMM platform Meridian a gift to marketers or another dead end?
Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to?
Hosted on MSN3d
Hearst CEO: Cord-cutting chips away at A+E Networks revenue
CEO Steve Swartz said television remains the biggest driver of consumer media revenue, but investments in A+E Networks and ESPN will continue to offset some revenue growth. This article, Hearst CEO: ...
Legal Futures3d
Will organic rankings become the small print of digital marketing?
Since the launch of Google, Search Engine Optimisation (SEO) has been a cornerstone of digital marketing and online business ...
Lauren Wright: Your 2025 marketing trends playbook
Also, a trend to keep an eye on is long-form video content. Platforms like YouTube and LinkedIn are proving that audiences ...