KFC believes bringing “younger people to the table” has helped rejuvenate the fast food chain’s social presence. Speaking at Channel 4’s ‘Gen Z: Trends, Truth and Trust’ event today (8 May), KFC UK ...

dives into the strategy behind iconic brands like Taco Bell, KFC, and Pizza Hut ... Cinnabon and Carvel are Having a Baby to Target Gen Z and Millennials We unpack how Yum! Brands stays on ...

The Strategy Behind KFC’s Social Media Play KFC’s push to position itself as “one of them” instead of an outsider talking to Gen Z is not limited to this campaign. The brand has revamped ...

“Sometimes, I think my role is to speak up and be the voice of the newer generations and help modernize the menu for Gen Z,” Callahan adds. “Of course, KFC has always been a flavor innovator. But my ...

NEW YORK — KFC’s “finger lickin’ good” slogan ... is centered around 11 new dips and chicken tenders — both favorites of Gen-Z eaters who crave adventurous flavors and boneless ...

Chicken chains, including Raising Cane’s, Wingstop, Chick-fil-A, Zaxby’s, Bojangles and Popeyes, saw consumer spending increase in 2024 while KFC saw consumer ... with Gen Z, and digital ...

This campaign is aimed at the young and demanding Gen Z consumers, who are always on the quest for something greater. According to Aparna Bhawal, chief marketing officer of KFC India and Partner ...

When it comes to messaging, one winning strategy is to keep Gen Z up to date with news about upcoming releases and sales so they can plan ahead of time. Push notifications and ad-hoc emails are the ...