Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max.

Warner Bros. Discovery will rename its streaming service Max back to HBO Max this summer, recognizing the strength of the HBO ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.

Warner Bros. Discovery has announced the renaming of its streaming platform Max to its former name, HBO Max, this summer.

Two years after HBO Max was rebranded simply as Max, the streaming service is changing its name back—and poking fun at itself along the way.

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.